Identity and campaign

Drukproeverij

Every passionate designer loves to make worthwhile things in his or her spare time. Drukproeverij.nl unveiled these hidden gems. In this way Drukkerij Roelofs showed which techniques they had in-house and the designers could get their work produced for free. A place where supply meets demand.


Deliverables

Identity Illustration Website Campaign

Nothing’s more different than designers and their projects. That’s why the logo is shaped as a design process in a bustling lab and why it has different ways of appearance.

Dynamic logo system
Dynamic logo system
Dynamic logo system
Dynamic logo system
Dynamic logo system
Dynamic logo system
Dynamic logo system
Dynamic logo system
Illustration style
Illustration style
Illustration style
Illustration style
Illustration style
Illustration style
Illustration style
Illustration style
Illustration style
Illustration style

The poster we designed converges the creative process of the designer and the craftsmanship of the printer. When you have gone through all stages, you can count on a beautiful result

Poster
Poster

Free of charge, designers could upload their work to an online platform every month. By voting for each other’s work, they determined the month’s winner. This way we brought designers together and created a community.

Online platform
Online platform
Online platform
Online platform
Online platform
Online platform