Merging a technology museum, a training center and a music school into a new brand was a challenge. But with a clear brand hierarchy, a distinctly new name and identity, we succeeded. Welcome Oyfo. Welcome vibrant meeting place where art and technology come together!
A clear brand architecture provides direction and focus. Oyfo is a sub-branded brand. This means that the parent brand Oyfo is endorsed by the underlying sub-brands. In this way they help boost the mother brand and give it a boost.
With a sub-branded hierarchy you can communicate without noise with various target groups. For example, the Technology Museum has a national reach and the Art School wants to be visible more regionally. Yet together they build a strong brand because Oyfo is always the sender.
We developed a unique font to give Oyfo the voice it needs. Playful thick-thin differences, combined with a basic technical shape, make the identity recognizable at a glance.
Art and technology literally come together in the sleek grid with the playful organic shapes on it. Due to the dynamic identity there is always a solution for every means.
We carry out the playful character to perfection with illustrations and animations. In this way we transfer the knowledge and technology in a light manner and it remains especially fun for children.
Distinctive and recognizable: within the Oyfo family, each label has its own color palette. Templates have been made of the resources so that everyone can work with them. Is there a new course starting soon? Then the teacher can make a flyer or poster himself.