Visual identitity

Oyfo

Merging a technology museum, a training center and a music school into a new brand was a challenge. But with a clear brand hierarchy, a distinctly new name and identity, we succeeded. Welcome Oyfo. Welcome vibrant meeting place where art and technology come together!

Deliverables

Brand strategy Visual identity Website Campaign

A clear brand architecture provides direction and focus. Oyfo is a sub-branded brand. This means that the parent brand Oyfo is endorsed by the underlying sub-brands. In this way they help boost the mother brand and give it a boost.

With a sub-branded hierarchy you can communicate without noise with various target groups. For example, the Technology Museum has a national reach and the Art School wants to be visible more regionally. Yet together they build a strong brand because Oyfo is always the sender.

Business cards

Stationery

Stationery paper

Stationery paper

We developed a unique font to give Oyfo the voice it needs. Playful thick-thin differences, combined with a basic technical shape, make the identity recognizable at a glance.

Tickets

Lanyards

Do packages

Visual language

Visual language

Art and technology literally come together in the sleek grid with the playful organic shapes on it. Due to the dynamic identity there is always a solution for every means.

We carry out the playful character to perfection with illustrations and animations. In this way we transfer the knowledge and technology in a light manner and it remains especially fun for children.

Tote bags

Media carriers

Stickers

Distinctive and recognizable: within the Oyfo family, each label has its own color palette. Templates have been made of the resources so that everyone can work with them. Is there a new course starting soon? Then the teacher can make a flyer or poster himself.

Website