Identity and packing

Squaremountains

In the 17th century, the art of distilling spirits developed. That’s where the myth surrounding Squaremountains began…
In 2018 it developed into a new Dutch local brand for spirits such as Gin, Vodka and Genever. We were asked to shape the mystery into a delicious identity.

Deliverables

Identity Packing Campaign

Once upon a time, very long ago…

…a little tribe discovered the art of distilling liquor. Archaeological excavations revealed their secret recipes in a language long gone…

Packing

Bottle hanger

Business card

A shapeshifting logo. In the history of modern astronomy, there is probably no one greater leap forward than the building and launch of the space telescope in the history.

How do you claim your spot as a small distillery in a saturated market? By starting with a brand strategy and analysing your target audience, we have positioned Squaremountains as a distinguished brand.

Bottles and labels

Each of the variety of drinks has it’s own unique label and story. When collected, these stories represent the world of Squaremountains and bring the brand to life.

The brand is further supported through a campaign focused around ambigrams; images that can be viewed at different angles for a different perspective. A distinguishing and unconventional campaign for a drank brand that creates a place in the niche market.

Squaremountains

Services

Deliverables

Once upon a time, very long ago…

How do you claim your spot as a small distillery in a saturated market? By starting with a brand strategy and analysing your target audience, we have positioned Squaremountains as a distinguished brand.

Each of the variety of drinks has it’s own unique label and story. When collected, these stories represent the world of Squaremountains and bring the brand to life.

More projects

Illustrations and animations

ECIU University

Brand strategy and identity

Oyfo